COMMUNICATING THE SELVA MAYA: Communication Strategy Implementation Guide


The Selva Maya Communication Strategy (SMCS) is an instrument that strengthens and supports the Belizean, Guatemalan and Mexican institutions in achieving their objectives in public policy within the region. Through a collaborative process, the SMCS is a guide that looks to 2030.

It proposes concrete, clear, and compelling actions that contribute to informing, raising awareness and calling target audiences to action, in order to obtain the goals that have been set for the region, using progressive and communication methods, techniques and approaches approved by all stakeholders.

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